CHART: A Lot Of People Who Buy On A Smartphone First Browse On A Tablet Or PC

Smartphones now account for a great share of mobile commerce purchases than tablets, according to data from Custora. However, as we know, the path to purchase begins long before someone clicks “buy.” And, as it turns out, 41% of e-commerce purchases made on a smartphone began with a shopping session that occurred on either a PC or tablet, according to […]

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